About GapInsurance123

Who are GapInsurance123 and what make us different?

About GapInsurance123 Aequitas Automotive


GapInsurance123 is the flagship brand of Aequitas Automotive Ltd.

Our company, Aequitas Automotive Ltd, owns and operates a number of website facilities, providing supplementary motor insurance products to the general public in the UK.

Our sister websites include:

We take the approach of not having 'all eggs in one basket' in that we use different insurers for each of our brands. This allows us to directly compare products and premium prices and give you unbiased advice based on our practical experience of each insurer's terms and claims procedures. We believe this gives us a significant advantage over many other providers (such as other online providers and motor dealers) who limit themselves with an exclusive agreement with only one insurer.

A different way of selling insurance

Our approach is not one of a traditional 'sales' model. Our Customer Services team are not paid any commission for providing you with a policy. They are also not aware of the margin we may make on any particular policy either. There is a no 'pressure' sell when you call us either, and we never 'cold call' any customer either.

Our senior management team has over 35 years working, practical knowledge and a wealth of experience in the finance and insurance worlds. As such we are members of the British Insurance Brokers Association. Our FCA Number is 821163.

Where can you find Aequitas Automotive?

Aequitas Automotive are based in the historic Hamilton Square financial district located on the banks of the River Mersey on the Wirral peninsula. Our headquarters at 56 Hamilton Square (renamed 'Aequitas House' in 2017) is a Grade 1 listed Victorian building set out over five floors extending to over 3500 square feet. Our new office was purchased by Aequitas Automotive Ltd in 2015 (unlike many smaller brokers we do not reside in rented offices), and with a significant investment in refurbishment, demonstrates that we are a company that is here to stay!

In August 2016 our company made a further investment in purchasing the adjacent building at 57 Hamilton Square. Once renovations have been completed our new office space will extend to over 7,000 square feet in one of the most historic and picturesque business addresses in the north of England, on the banks of the River Mersey overlooking the famous Liverpool skyline. 
Aequitas Automotive Ltd

Our historic surroundings also mean that we do not operate a traditional 'call centre'. We do not employ huge teams of inexperienced advisors. Our team has a collective experience of vehicle sales, management, finance, and leasing. In short, the understanding of how you have purchased the vehicle should help us easily identify the best type of cover for you.

Instead, what makes GapInsurance123 different is the way in which we do business and how we look after our customers.

We decided a long, long time ago that we would aim to be the UK's best online supplier of gap insurance. This "best of" everything attitude is something that we actively encourage in our GapInsurance123 team.

  • We do not want to simply provide the good customer service levels we want to and we believe do, provide the best and constantly exceed customer expectations.
  • We do not want to simply provide gap insurance we wanted to provide policies with some of the highest levels of cover on the market.
  • We do not want to simply provide good prices we wanted to only quote real market leading prices that can be up to 85% less than main dealerships. We price check over 1,000 online quotes every week and in the very unlikely event that you do find a cheaper quotation, we even offer to beat it.

The list goes on but I am sure that you get the picture. At GapInsurance123, we provide many thousands of policies each year to happy customers but we always treat you as a respected individual. 


GapInsurance123 also totally adhere to the "Treating Customers Fairly" ethos.

  • You will never be asked for a reference number you are a person, not a bar code.
  • We will never sell or pass on your details to be contacted at a later date from someone else about who knows what.
  • You will never be hounded by unsolicited telephone calls.
  • We will never use jargon instead only ever plain English.
  • We may not always tell you what you what to hear but will always be honest and upfront.
After all, we know that our customers and GapInsurance123 website visitors are our very own walking talking word of mouth advertisements and no amount of advertising or marketing budgets can ever real honest recommendations.
As such at GapInsurance123, we pride ourselves on going the extra mile, with friendly, and approachable attitudes. In fact, none of our team are paid on commission.

Each member of the GapInsurance123 team is fully trained and qualified and salaried! No Commission means no hard sell!

So if it takes 4 minutes, 2 hours or twenty emails as long as we can answer your questions to your satisfaction then we are happy. If you would like to contact us have any question or would like to know more why not call 0800 195 4926 and speak to a member of the GapInsurance123 team.